Prepare a Strategic Plan Term Paper Example | Topics and Well Written Essays - 1750 words

Prepare a Strategic Plan - Term Paper ExampleHence, considering the current scenario of the business environment, it is eventful for every federation to carry out strategical planning before functioning in the market place.In this paper, the strategic planning process of Vodafone give be presented. This project is not only aimed at studying the existing strategic planning of Vodafone, but the aim is also to formulate a strategic plan for the business to grow over the next three years. The company chosen for this assignment is Vodafone. Thus, a brief overview of Vodafone, prior to recommending the strategic plan for the upcoming years, will be important. This will enable the readers to gather better understanding of the scenario.Vodafone Group PLC, commonly known as Vodafone, is a UK based global telecom firm. The company had started its operation from 1991 and before that, Vodafone used to function as Racal Telecom. Vodafone has its registered office at Newbury, Berkshire and i s headquartered at London, UK. The company is adjudged as the third largest telecommunication company of the world, in terms of revenue and number of subscribers. The global telecommunication industry is led by China Mobile with a staggering 453 million subscribers (Vodafone, 2013). At present, the company operates in more than 21 countries and has licensed partners in 40 other countries. It is noticed that the Vodafone Global Enterprise division alone offers IT and telecommunication services supply to corporate clients in more than 65 countries of the world. The total employee strength of the company is 91,272. The company is listed at London carnation Exchange and is a London Stock Exchange constituent. In the financial year 2012-13, the company has earned revenue of 44.445 billion and made a profit of 429 million (Vodafone, 2013). Some of the important products of the company, asunder from core service offerings (telecommunication and IT services), are Vodafone Mobile Connect USB Modem,