Swot Analysis College

SWOT abstract Lauren Fischer October 29, 2012. SWOT Analysis Strengths Location Low savant to instructor ratio Weaknesses Crime College Mission/ plenty Lack of Diversity Threats Economy Peer Insitutions Opportunities Economy orthogonal fundraising efforts Strengths Location Low student to teacher ratio Weaknesses Crime College Mission/Vision Lack of Diversity Threats Economy Peer Insitutions Opportunities Economy External fundraising efforts Strengths Location The college may bene? t most from its location.The location may have little to do with the inner workings of the college, but it is one of the most attractive features about the college. The campus aesthetics, historical surroundings and law of proximity to the beach processs it an attractive location for prospective college students and helps increase enrollment. The quality of life here is rated highly which non only couchs students to enroll, but haps to high retention rates amongst the student body. Student to Teac her Ratio The student aptitude ratio stands at 1691 which allows an intimate acquisition environment for the students.The The faculty is bright and genuinely c ar about the students. Students get to experience an availability to their professors and a personalized learning experience. This bene? ts the students and allows them to excel academically throughout their time at the college of charleston and establishes a mutual respect and beloved relationship between the students and faculty. Students come here seeking that direct of attention and leave the school receiving much than they expected. Weaknesses Crime The College lies in the heart of downtown dance, which neighbors North Charleston.North Charleston is regarded as one of the most serious cities in the nation. Crime draws bad publicity and damages student morale. While more students who are expecting an urban environment and have an understanding that there are dangers with living in a city, the crime level may hinder perspective students from enrolling. Theft is an issue on campus for many of the students. College Mission/Vision concord to Charlestons strategic plan for the year of 2012, the college has failed to assert itself in the club. Internal and external constituents are often computed about the Colleges missions, questioning whether it is the states liberal arts college or a super university, private or public, a teaching or a research institution. (Strategic Plan, p. 2) Two- thirds of the students at the College of Charleston are earning degrees in the liberal arts and sciences and most of the faculty and students regard the school as a liberal arts college. The state of South Carolina considers College of Charleston to be one of the ten comprehensive institutions.Lack of Diversity The College of Charleston has increased its academic quality and quality of life signi? whoremastertly over the years. Its student body remains overwhelmingly white, female, middle class. The colleges current strategic plan says that percentage of students from diverse ethnic groups at the College of Charleston is the lowest of any of the states four-year colleges and universities. The lack of variety may hinder enrollments, especially those students looking for a unique urban experience. The school should try to break off strategies or programs that might attract more students from diverse backgrounds.Opportunities Economy While for many reasons the economy can be seen as a threat, and in todays world it is a threat for many colleges across the nation, it is an opportunity in disguise. Because of the economic downfall, many adults have been let go from there jobs. many another(prenominal) people who have become unemployed over the last few years have do the decision to return to school. Enrollments are up, and people are ? nishing their degrees and receiving in the altogether ones. In result, the college is receiving more money from new enrollments and helping adults conti nue their future.External Fundraising Efforts The college has a strong presence and history in the city of charleston. The school needfully to utilize that presence and seek out external fundraising efforts and support. According to College of Charlestons strategic plan, the colleges external resources have been historically weak and remain signi? cantly behind the level of of success in compeer institutions. There seems to be an issue of underfunding throughout the college, but increased relations with external resources can rear endowment resources and continue on with future growth of the college.Threats Economy While the current economy could lead to possible opportunities for the college, it stands as an obvious threat the the college and its operations. State appropriation combined with other operating revenues make up only 20 percent of the budget, making the College Substantially considerent on tuition revenues. The college cannot depend on state sources alone to fund fu ture growth. In our current economy, people are pinching their pockets and deliverance money in any way that they can.In result, many are opting out of college or going to community colleges instead. There is a higher demand for loans and scholarships than ever before. The College is currently unable to offer all merit students competitive scholarships and ? nancial aid. People are hurting everywhere, usual donors and alumni are cutting their costs and providing less donations to the college or none at all. This causes in shortages for technology, facilities, and athletics. Peer Institutions Peer institutions have always and will always be a threat to the College of Charleston.People are going to less urban schools where the cost of living is cheaper. The College is not sound known for their sports and does not have a football team, so many schools with strong athletics draw in more students who desire the camaraderie big athletics brings to a university. Salaries and bene? ts fo r faculty and staff has not kept pace with our competitors. This could cause lowered retention and recruitment among the staff and faculty at the college and College Of Charleston could risk losing their strong reputation.All of these weaknesses in the colleges internal and external workings stand as a bene? t for other institutions and pose as a threat to the success of the College of Charleston. Sources The College of Charleston http//www. cofc. edu/strategicplan/ The Princeton Review http//www. princetonreview. com/schools/college/CollegeAcademics. aspx? iid=1022 883 College fink http//collegeprowler. com/college-of-charleston/ Post & Courier http//www. postandcourier. com/article/20121016/PC05/121019443/1010/conde-nast-charleston-top-tourist-cityin-the-world